The Ozone Song

CLIENT

United Nations Environment Programme

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

A playful musical animation showing phytoplankton celebrating the 30th anniversary of the Vienna Convention with an underwater birthday party. 

It is really NICE!  Thanks to the team.

Tina Birmpili, Executive Secretary, Ozone Secretariat, UNEP

Still from 'The Ozone Song' animation.

Still from 'The Ozone Song' animation.

Still from 'The Ozone Song' animation.

Still from 'The Ozone Song' animation.

Pages from the education pack which accompanies 'The ozone Song'.

Carbon Visuals is known for accurate scientific imagery of invisible gases and environmental challenges.  Providing a suite of material for the UN Ozone communications campaign gave us an opportunity to do something a little different.  

So we decided to commission a choral piece from science song composer David Haines.  And we created a simple animation and education pack to help schools and children around the world take advantage of this useful learning resource.  The education pack contains the lyrics for the song, a note from the composer and an explanation of some of the terms used.

Composer David Haines rehearsing the Ozone Song with children from Ford Primary School in Plymouth. They will be performing the song in front of the giant fish tanks at the National Marine Aquarium on International Ozone Day (16/09/2015).

BBC filming performance of Ozone Song at National Aquarium with children from Ford Primary School, Plymouth and choir from South Devon Singers.

I liked the idea of an underwater party of tiny creatures celebrating the success of the Montreal Protocol.  Why should planetary healing just be celebrated by humans?

Antony Turner, CEO, Carbon Visuals

You can download the sheet music here: with piano or melody line only. If you are involved with a performance of the song, we'd love to see, so please upload your videos to our facebook page!

As an artist-in-residence in numerous schools and colleges both in the UK and USA, I have run many hundreds of collaborative songwriting sessions over the last twenty-five years. Since 2007, the greater part of my work of this nature has been in Cambridge, Massachusetts - as songwriter- in-residence with MIT’s Science Festival. Over the last four or five years, nearly all of the songs have been based upon the students’ science curriculum.

David Haines

The Ozone Song is also available with Spanish subtitles.

Ozone interactives

CLIENT

United Nations Environment Program

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer

DESCRIPTION

Three ways to explore the actual distribution of ozone in the atmosphere and a way to visualise the impact of the Montreal Protocol.

One of the problems with talking about the ozone layer is that few people have a good sense of what it is actually like. Many people have conflicting ideas about ozone and the atmosphere and this confusion can prevent full engagement with the subject. Interactives support other media such as movies, text and images by giving people a way to answer their own questions about ozone as they arise. How thick is the ozone layer? Where is it? How smoothly is ozone distributed? Sometimes it is just more fun to play with data yourself than to watch a video.

The Ozone Globe

We have created an interactive and self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention and implementation of the Montreal Protocol.

Click here to visit the interactive Ozone Globe.

2D air map

This interactive 2D map of the atmosphere allows users to explore the distribution of ozone for themselves. Each white spot represents 10 billion billion billion molecules of ozone. It allows for questions to be raised, such as 'what effect does ozone have on atmospheric temperature?' or 'why does ozone sit where it does in the atmosphere?'. The buttons turn elements of the map on and off, and you can drag the map to explore vertically.

3D air map

This 3D map of the ozone layer shows a 20 km x 20 km area of land (centered over the peak of Mount Everest) and all the air above it extending to an altitude of 100 km (the edge of space). Each floating particle represents 10 billion billion billion molecules of ozone. The region marked in orange indicates the ozone layer.

UN ozone celebrations

CLIENT

United Nations Environment Programme

PURPOSE

To communicate and celebrate 30 years of international effort in protecting the ozone layer.

DESCRIPTION

A campaign that includes a series of animations, visual images, print and online communication tools to help communicate what the ozone layer is, where it is in the atmosphere and what has been achieved under the ozone protection regime.

Image from 'Precious Ozone' film - all the ozone brought together at sea level temperature and pressure would fill a sphere 14 km in diameter.

Image from 'Precious Ozone' film - all the ozone brought together at sea level temperature and pressure would fill a sphere 14 km in diameter.

Carbon Visuals created the anniversary logo and posters in six languages for the campaign

Image from 'Precious Ozone' film showing the edge of space. 99.99997% of air in the atmosphere is below this level.

Image from 'Precious Ozone' film showing the edge of space.

Image from 'Precious Ozone' film

Image from 'Precious Ozone' film - footage from the International Space Station.

Image from 'Precious Ozone' film - the distribution of ozone in the atmosphere. Each pink spot in this 20 km x 20 km column of air represents 10 billion billion billion ozone molecules.

Thirty years ago the first images of the ozone hole created a media storm and helped lead to the Vienna Convention for the Protection of the Ozone Layer and the Montreal Protocol.

People only had to look at a picture to physically see atmospheric chemistry. It didn’t take much persuasion to convince the policy makers to take action. 

Pawan Bhartia, NASA atmospheric scientist

Carbon Visuals was honoured to be asked to create a digital campaign to communicate and celebrate the 30th anniversary of this event.  We did not want to ‘re-invent the wheel’ so we started by researching what we felt was missing from ozone communications to date.  

Our view was that few people have an intuitive sense of what the ozone hole is like, where it is, how much ozone there is, or how deep the atmosphere is.  So we have created a selection of visual images, animations and web-tools that help everyone from policymakers to children better understand these things.

Over the coming months different elements will be releasedalongside key events within the UNEP calendar.  This week, July 20-23, we are releasing two elements.

Precious ozone - the size of it

A short animation and a set of still images give viewers a sense of scale for how much air there is in the atmosphere and how much of it is ozone.  

Click here to view on Youtube.

Ozone Globe

An interactive / self-running globe that displays current ozone distribution and also celebrates each country’s ratification of the Vienna Convention.

Click here to visit the interactive

All images are available under Creative Commons licence to download on our Flickr page

UN Ozone website: http://ozone.unep.org/en/infomaterials.php

Resource efficiency in Asia Pacific

CLIENT

United Nations Environment Programme

PURPOSE

To convey the scale and complexity of resource use in the Asia Pacific region at a conference of Environment Ministers and subsequently to other audiences.

DESCRIPTION

A high impact video and interactive web-tools to introduce and enable easy exploration of a database covering 26 Asia Pacific countries, 157 indicators and 40 years.

Image from film: water use per $USD of GDP for countries in Asia Pacific region

Image from film: Actual volume of water used in Thailand to generate one dollar of GDP

Image from film: Actual volume of biomass, fossil fuels, metals and minerals required to generate one dollar of GDP

Image from film: Asia Pacific participating countries

Image from film: participating organisations

How much natural resources are used to earn one dollar in developing countries in the Asia Pacific region? How do you effectively show water, metal and biomass usage rates across 26 Asian countries - and make it personal and real? What is the best way to visualise a range of environmental resource indicators ‘per GDP’ across countries?

These were some of the challenges set for us by the United Nations Environment Programme (UNEP) in a project undertaken in conjunction with our not-for-profit partner CarbonSense Foundation.

This video has taken our communications to a higher level, and improved our ability to cut across a crowded policy landscape to really help decision makers reflect on resource efficiency.

Janet Salem, UNEP, Bangkok

The brief from the UNEP Bangkok office was to design and create a short, high impact video to convey the scale and complexity of resource use in the Asia Pacific region. In addition a set of interactive web-tools is being provided to complement the film and allow easy exploration of the data.

The film is supporting a database of resource efficiency data covering 26 Asia Pacific countries, 157 indicators and 40 years (1970-2010). The indicators are designed to inform policy development in the region based on the principles of circular economy, sustainable consumption and production principles.*

Resource efficiency is crucial for sustainability but how do you make it real and meaningful at a national and a personal level? To bring such a huge subject up front and personal, we combined live action film introducing very real piles of materials on a table-top with national and regional resource use and impacts made tangible with CGI graphics. And uniquely this project allowed us to explore ways that our creative techniques could be combined with economic data.

Because of the complexity of data and fast-track time schedule the project was carried out in a highly collaborative way, with UNEP staff in Bangkok supporting our creative team throughout the scoping, design and production phases.

The film was used to launch the UNEP Report at a conference on 19th May 2015 attended by Achim Steiner, Executive Director of UNEP, and Environment Ministers and policy makers from the Asia Pacific region.

See the UNEP webpage on project here

Finally - a very special thanks to Janet Salem of UNEP, Bangkok and our film presenter / narrator Patchari Raksawong.

*The database has been developed as a result of a three-year science-based consultative process mandated by countries in the region and coordinated by UNEP, the CSIRO and the Asia-Pacific Roundtable on Sustainable Consumption and Production (APRSCP), with support from the European Union's SWITCH-Asia Programme.

An important part of this project was the creation of an interactive web-tool (see above) allowing policymakers to explore the database in detail in an intuitive way. We created a 'heat map' that allows comparison between a wide range of economic indicators for different countries. Mousing over the countries reveals the actual data.

Carbon Visuals has shown us different techniques to visualize data in a way that can resonate on a meaningful human level, while still giving us creative space for collaboration. We had a lot of fun with the team and it's been a really wonderful partnership.

Janet Salem, UNEP, Bangkok

Visualising water use for AGM

CLIENT

South West Water

PURPOSE

 

Film to provide shareholders with an engaging view of the business, highlight the challenge of managing a finite resource, and demonstrate the company's competence.

DESCRIPTION

Animation showing the volume of the world's drinking water and real-time water use by the business. Also, images showing UK water use per head, comparison with other countries and the breakdown of how 137 litres per person is used.

Per capita water use in different countries

Per capita water use in different countries

Drinking water use in the South West

Drinking water use in the South West

South West Water, a utility business supplying drinking water and waste water services in the south west of England, wanted a short film for the 2014 Annual General Meeting (AGM) of their parent company Pennon Group Plc.

The aim was to provide shareholders who attended the meeting with a different and engaging view of the business, highlighting the challenge of managing a finite resource, and demonstrating the company's competence.

We created a short animation showing the volume of the world's drinking water, and a view of the actual water use of the business in real-time. In addition we created several still images showing UK water use per head compared to other countries, and the breakdown of how the 137 litres per person is used.

Finally we incorporated some video footage from the Space Station as well as some of the client's own photos into the film as a backdrop for key messages.

See Creative Director Adam Nieman's blog on visualising water here.

The case for Carbon Capture & Storage

CLIENT

World Business Council for Sustainable Development

PURPOSE

To engage world leaders, industry experts, campaigners and scientists at the UN Climate Summit, New York, September 2014 and to catalyse and inform conversations about reducing carbon emissions.

DESCRIPTION

Film showing actual quantities of global fossil fuel consumption and carbon emissions, and the part that carbon capture and storage can play in limiting global climate change to 2 degrees.

Among all of the documents, reports and images being released around the UN summit, we hope that this film will stand out and benefit all participants, as well as anyone who watches it around the world.

Peter Bakker President, WBCSD

A coal pile buries the UN General Assembly, gas races down 42nd Street and then New York is lost under a blue mountain. These dramatic CGI scenes, depicting actual quantities, create an immersive journey that brings home the scale of global carbon emissions and fossil fuel consumption.

This dynamic four-minute film, being launched at the UN Climate Change Summit in New York September 2014, shows the part that carbon capture and storage can play in limiting global climate change to 2 degrees.

Commissioned by WBCSD and produced by Carbon Visuals, the animation is being shown to world leaders, industry experts, campaigners and scientists at the Summit to help catalyse and inform conversations about reducing carbon emissions.

Key messages of the film:

• use of renewables is increasing
• but energy use is rising faster
• fossil fuel use is increasing not decreasing
• if carbon stored in fossil fuel reserves is burnt we exceed 2 degrees warming by 2055
• carbon capture & storage (CCS) is an essential part of the 2 degrees solution

Technical note
The volumes of coal, oil, gas and CO2 shown in the film are accurate volumes based on best available data. A detailed Technical Data Methodology document has been produced to accompany the film. This shows all data sources, assumptions on future global renewable and non-renewable energy requirements and the potential of carbon capture and storage technology.

See the Methodology Document for more details

In 2012 we added over 39 billion metric tons of carbon dioxide to the atmosphere. That’s 1,237 metric tons a second. 

It is like a ‘bubble’ of carbon dioxide gas 108 metres across entering the atmosphere every second of every day. We could fill a volume the size of the UN Secretariat Building with our carbon dioxide emissions in less than half a second. We could fill it 133 times a minute.

The pile of one metric ton spheres in the film, which represents one day’s emissions, is 3.7 km high (2.3 miles) and 7.4 km across (4.6 miles).

The world gets through a lot of fossil fuels:

• 7,896.4 million metric tons of coal a year (21.6 million metric tons per day, 250 metric tons per second)

• 91,330,895 barrels of oil per day (168 m3 per second)

• 3,347.63 billion m3 of natural gas per year (9.2 km3 per day, 106,082 m3 per second)

This film tries to make those numbers physically meaningful – to make the quantities real; more than ‘just numbers’.

The coal we use each day would form a pile 192 metres high and 546 metres across. We could fill a volume the size of the UN Secretariat Building with coal every 17 minutes.   At the rate we use oil, we could fill an Olympic swimming pool every 15 seconds.

This would fill a volume the size of the UN Secretariat Building with oil every 30 minutes.

The rate at which we use natural gas is equivalent to gas travelling along a pipe with an internal diameter of 60 metres at hurricane speeds (135 km/h / 84 mph). We could fill a volume the size of the UN Secretariat Building with natural gas in under 3 seconds.

We use a cubic kilometre of gas every 2 hours 37 minutes and a cubic mile of the stuff every 10 hours 54 minutes.

A set of shorter clips has also been released, featuring some of the most impactful scenes of the main film. These are intended for use by everyone, from industry through to educators and campaigners. Get in touch if you would like hi-res versions.

Main film and extract films can be viewed on YouTube:

Whole film

Fossil Fuels Extract

Carbon Dioxide Extract

Natural Gas Extract

Oil Extract

Coal Extract

All images are available under Creative Commons licence to download on our Flickr page

See blog background story.

Making sense of a BBC programme's carbon footprint

BBC One Planet's annual emissions as a tower of 10-tonne cubes (actual volume of gas).

BBC One Planet's annual emissions as a tower of 10-tonne cubes (actual volume of gas).

BBC One Planet's annual emissions as a pile of 1 tonne cubes of gas.

BBC One Planet's annual carbon footprint as a sphere of carbon dioxide gas.

BBC One Planet's average daily carbon footprint (actual volume).

BBC One Planet's average emissions per second. Visualising rates of emission on very small timescales, as here, allows viewers to see the emissions as dynamic.

The One Planet radio programme on the BBC's World Service came to Carbon Visuals with simple question: "what does our carbon footprint look like?"

One Planet was carefully accounting for emissions arising from the making of the programme and had arrived at a figure of about 34.9 tonnes per year. But what does that mean?

Measuring carbon dioxide in terms of mass (tonnes) makes sense from an accounting point of view but doesn't give us a sense of scale we can relate to. We examined a variety of alternative ways of representing One Planet's footprint.

We have shown the programme's annual emissions by volume in a recognisable location and in relation to an iconic feature - Trafalgar Square and Nelson's Column. These provide a sense of scale that enable the viewer to relate to the volume.

You can hear a discussion about this project, first broadcast on Thursday 8 April 2010, by visiting the One Planet website.

The Carbon Quilt - a global engagement tool

This is the UK's carbon footprint - 532 million tonnes of CO2 - as a 'patch' of the Carbon Quilt

An imagined layer of carbon dioxide over London's buildings

Instead of trying to communicate the complexities of climate change, we believe that a simple understanding of how we are changing the atmosphere of the planet could transform society’s view of the need for a low-carbon future.

Every day we wrap the planet in a paper-thick layer of carbon dioxide!

We’ve done the maths and it’s true. The 80 million tonnes of CO2 we release to the atmosphere every day by burning fossil fuels would be 80 microns thick if it were a single, uninterrupted layer at 100% concentration over our heads. Over the course of a year, that amounts to 31mm, or over an inch.

We call this imagined layer the Carbon Quilt – since pre-industrial times its thickness has increased from 2.3 metres to 3.2 metres.

In 2010, with support from The Tedworth Charitable Trust, we 'soft-launched' our Carbon Quilt web-tool that enables people to ‘see’ any carbon footprint – from a short car journey to the footprint of a country or continent. Any carbon footprint can be seen in proportion to any other, and in proportion to the global whole. It can also be positioned in a location that has meaning and provides a sense of scale for the person viewing it.

Carbon Visuals has ambitious plans to develop this technical prototype tool on Google Earth to bring the abstract concept of 'carbon footprints' to life for over a billion people worldwide.

We are now actively seeking funding and/or sponsors to help us to develop this project. Please contact us if you have funding ideas, contacts or expertise that could help advance this project.

BITC Mayday Network businesses' carbon footprint (and reduction)

To the left is a picture for the BITC (Business in the Community) Mayday Annual Report 2010.

Each year humans release enough carbon dioxide to cover the entire planet in a layer 37 mm thick. The proportion of this 'quilt' that reporting Mayday Network businesses are responsible for is the green 'patch'.

Total reported emissions in 2010 (green patch) is 5.6 million tonnes of CO2(e). Emission reduction in previous 12 months is shown as the dotted area.

It represents a saving of 400 thousand tonnes of CO2(e).

Global CO2 emissions in real time

How can you give people some sense of the rate at which we are adding emissions to the atmosphere?

Using 2010 data, we calculated that at standard pressure and 15oC the mean rate of emissions for that year would fill a volume the size of the UN Secretariat Building roughly seven times every four seconds. Working with our associate Lucy Blackwell we created a simple experimental low resolution animation which we have shown to live audiences on numerous occasions.

Some people find it “breath-taking”.