How do you sell low or zero carbon products and services? As more and more companies are putting serious effort into developing products and services for the low-carbon future they face a communications challenge with consumers or B2B customers. How do you get across the benefits of low-carbon in a way that works?
Now there is a solution... an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen
Trees store carbon. Our jumbo-sized Christmas Tree is based on a single Sitka Spruce, grown commercially in the UK. Over a typical 40-year life the tree will capture and store 742 kg of carbon dioxide. So we thought it would be fun to show that happening - admittedly with a touch of Christmas magic!
Shell and their creative agency JWT asked Carbon Visuals to provide dimensional reference sketches and methodology checking for the company’s visual campaign on Carbon Capture & Storage (CCS).
The campaign, run by Shell with images by JWT, highlights the amount of CO2 - one million tonnes per year - that could be captured from the Peterhead Power Station and transported by pipeline offshore for long-term storage deep under the North Sea.
The title of this blog post was changed at the request of JWT in March 2015. Carbon Visuals also complied with a request to remove copies of the posters and a photograph of the Forth Bridge poster in situ in a London Underground Station
Five years on, our far-fetched idea of forming a business to visualise carbon emissions and other invisible stuff is developing at a pace. What gives me real satisfaction is that the range of clients is so extensive – campaigners, universities and corporations. Each has a story to tell – and the narratives speak of both challenge and opportunity.
Participating at SWSX Eco got me thinking again about how we engage people in the climate / energy challenge. I don’t mean the small percentage of committed greens or sceptics at either end of the spectrum. We are talking here about the man and woman on the street – the majority who we need to engage to support, rather than block, the transition to a low or zero-carbon future.
Human induced climate change is claimed to be the greatest challenge of the 21st century. But man-made carbon emissions continue to rise - the 400ppm carbon milestone causes barely a ripple. I am intrigued as to why, in society at large, there is little grass roots support, no loud and clear call for action to address this issue.
Carbon Visuals has submitted a proposal for a panel discussion - Making carbon visible in cities - at the prestigious SXSW Eco conference in Austin, Texas in October.
Our panel was accepted - thanks to all who voted for us! And thank you SXSW Eco. So I will be in Austin, Texas October 7-9, and in Washington DC 3-4th.