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How do you sell low carbon?

How do you sell low or zero carbon products and services? As more and more companies are putting serious effort into developing products and services for the low-carbon future they face a communications challenge with consumers or B2B customers. How do you get across the benefits of low-carbon in a way that works?

Now there is a solution... an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen

Trees are not just for Christmas

Trees store carbon. Our jumbo-sized Christmas Tree is based on a single Sitka Spruce, grown commercially in the UK. Over a typical 40-year life the tree will capture and store 742 kg of carbon dioxide. So we thought it would be fun to show that happening - admittedly with a touch of Christmas magic!

There's a lot resting on Lima: The 2 degrees challenge

There is a clear aim for leaders this December at Lima. But the reality is that this is a shared challenge. Every person, company, organisation on this planet needs to see this challenge and relate world emissions, to temperature rises and their own potential to contribute to the solution

Shell's CCS campaign

Shell and their creative agency JWT asked Carbon Visuals to provide dimensional reference sketches and methodology checking for the company’s visual campaign on Carbon Capture & Storage (CCS).

The campaign, run by Shell with images by JWT, highlights the amount of CO2 - one million tonnes per year - that could be captured from the Peterhead Power Station and transported by pipeline offshore for long-term storage deep under the North Sea.

The title of this blog post was changed at the request of JWT in March 2015. Carbon Visuals also complied with a request to remove copies of the posters and a photograph of the Forth Bridge poster in situ in a London Underground Station

What the EPA reduction plan looks like

Under President Obama’s Climate Action Plan, the Environmental Protection Agency (EPA) proposes a 30% reduction in carbon pollution from power plants by 2030. But the numbers are big. And we wanted to show the actual volume of CO2 saved in a way that everyone can understand.

Five years on

Five years on, our far-fetched idea of forming a business to visualise carbon emissions and other invisible stuff is developing at a pace. What gives me real satisfaction is that the range of clients is so extensive – campaigners, universities and corporations. Each has a story to tell – and the narratives speak of both challenge and opportunity.

When Art and Science Collide

Participating at SWSX Eco got me thinking again about how we engage people in the climate / energy challenge. I don’t mean the small percentage of committed greens or sceptics at either end of the spectrum. We are talking here about the man and woman on the street – the majority who we need to engage to support, rather than block, the transition to a low or zero-carbon future.

The case for Carbon Literacy

Human induced climate change is claimed to be the greatest challenge of the 21st century. But man-made carbon emissions continue to rise - the 400ppm carbon milestone causes barely a ripple. I am intrigued as to why, in society at large, there is little grass roots support, no loud and clear call for action to address this issue.

Our panel at SXSW Eco

Carbon Visuals has submitted a proposal for a panel discussion - Making carbon visible in cities - at the prestigious SXSW Eco conference in Austin, Texas in October.

Our panel was accepted - thanks to all who voted for us! And thank you SXSW Eco. So I will be in Austin, Texas October 7-9, and in Washington DC 3-4th.