fossil

Shell's CCS campaign

Shell and their creative agency JWT asked Carbon Visuals to provide dimensional reference sketches and methodology checking for the company’s visual campaign on Carbon Capture & Storage (CCS).

The campaign, run by Shell with images by JWT, highlights the amount of CO2 - one million tonnes per year - that could be captured from the Peterhead Power Station and transported by pipeline offshore for long-term storage deep under the North Sea.

The title of this blog post was changed at the request of JWT in March 2015. Carbon Visuals also complied with a request to remove copies of the posters and a photograph of the Forth Bridge poster in situ in a London Underground Station

World fossil fuel use, carbon emissions & CCS

The opportunity to create a film to show the world’s CO2 emissions in real-time has been a long-held dream. We wondered if this was the moment when we were approached by WBCSD to make a film to show the necessity of Carbon Capture & Storage (CCS).

Our film would have to clearly articulate the role of CCS in keeping global warming below 2° C threshold, as well as showing that renewables, though growing fast, are not growing as fast as global energy demand. We would also need an introduction to the scale of the problem in terms of global fossil fuel usage and of course carbon emissions!

Five years on

Five years on, our far-fetched idea of forming a business to visualise carbon emissions and other invisible stuff is developing at a pace. What gives me real satisfaction is that the range of clients is so extensive – campaigners, universities and corporations. Each has a story to tell – and the narratives speak of both challenge and opportunity.

Pioneer in zero carbon transport speaks out on un-burnable carbon

I am delighted that the Carbon Visuals team has invited me to write a few words on the theme of ‘un-burnable carbon’. As a long-time advocate of zero-carbon transport methods I feel privileged to comment on a subject which I have to admit was unknown to me until earlier in the year.