How do you sell low or zero carbon products and services? As more and more companies are putting serious effort into developing products and services for the low-carbon future they face a communications challenge with consumers or B2B customers. How do you get across the benefits of low-carbon in a way that works?
Now there is a solution... an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen
In the USA at the end of January, the Senate approved construction of the Keystone XL pipeline to transport oil from the Canadian tar sands to the Gulf coast. While the House of Representatives has already approved a version of the bill, President Obama has said he will veto it. Now the Environmental Protection Agency has informed to the State Department that the pipeline would cause a significant increase in carbon emissions.
In many organisations, the first concerted effort towards managing carbon is the calculation of an annual carbon footprint. An annual baseline is established but in subsequent years, the accuracy of these calculations is often improved.
One consequence of these changes is that the carbon footprint being reported can increase. This is a challenging moment for a company - especially for people charged with reducing emissions.